Fold launches unified app to integrate Bitcoin rewards with daily spending

Fold Holdings, which provides Bitcoin financial services, has rolled out an updated app experience that combines Bitcoin rewards, spending, and account activity into a single financial hub.
The Phoenix-based company said the update reflects customer feedback and aims to simplify tracking and using Bitcoin, while laying the foundation for upcoming products, including the Fold Bitcoin Credit Card.
“Bitcoin only works at scale if it fits naturally into how people already manage their money,” said Will Reeves, Chairman and CEO of Fold. “Fold’s new app experience is designed to turn bitcoin rewards and everyday spending into something intuitive and repeatable, while giving us a stronger foundation to operate efficiently and continue expanding our product lineup.”
The launch follows growth in mainstream crypto activity. US crypto transaction volume rose roughly 50% year-over-year, surpassing $1 trillion between January and July 2025.
Fold has expanded its presence through nationwide availability via BitGo’s federally chartered trust framework and inclusion in the Russell 2000 Index.
The updated app begins rolling out today and will become the standard experience over the coming weeks. It is available through the Apple App Store and Google Play.
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