Stablecoin firm KAST has hired Brad Jaffe as its chief communications officer, the company said Wednesday. Jaffe previously led global communications at cryptocurrency exchange Binance for more than three years.
Jaffe handled strategic communications at Binance during a period at the exchange which saw tumultuous regulatory challenges against a backdrop of rapid growth. At KAST he will oversee global communications, brand positioning, regulator and stakeholder engagement, according to a press release.
This is the latest key hire from KAST, the firm said, with the business making over 300 hires in the past year across engineering, product and compliance from across the fintech and crypto ecosystem including Circle, Stripe and Airwallex.
“KAST is built for people who need money to work reliably – entrepreneurs operating internationally, professionals paid in digital assets, families sending funds across borders, or individuals looking for a more predictable way to store and use value.” Jaffe said. “The opportunity now is to turn this infrastructure into financial tools people trust and rely on.”
“Brad has led communications at global scale during pivotal moments in this industry. That perspective will help us shape the next phase of KAST’s growth,” added Raagulan Pathy, Founder & CEO of KAST.