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The Number of Bitcoin (BTC) Owners in the US Exceeds the Number of Gold Owners for the First Time! Here Are the Details

On July 22, 2026 by voice

Bitcoin adoption in the US has surpassed a remarkable milestone. According to a report based on data from the digital asset finance company River, the number of people owning Bitcoin (BTC) in the country has exceeded the number of people owning gold for the first time. The study indicates that approximately 49.6 million Americans own Bitcoin, while the number of gold investors stands at 28.8 million.

The data reveals that individual interest in digital assets has rapidly increased in recent years, and Bitcoin is beginning to reach a wider investor base compared to gold, which is traditionally seen as a safe-haven investment. The shift of young investors towards digital assets is cited as one of the main reasons for this change.

According to experts, Bitcoin’s accessibility, the ability to invest with small amounts, and its 24/7 trading availability play a significant role in changing investor preferences. Furthermore, the launch of spot Bitcoin ETFs in recent years, the increasing interest from institutional investors, and the inclusion of Bitcoin in the balance sheets of large companies are also among the developments that have increased confidence in digital assets.

In contrast, gold has remained one of the most important stores of value for centuries. During periods of inflation, geopolitical risks, and economic uncertainty, a significant portion of investors still prefer gold as a safe haven. However, River’s data shows that a significant number of individual investors are now including Bitcoin in their portfolios.

Market analysts note that the fact that the number of Bitcoin owners has surpassed that of gold investors is not just a statistical development, but also a significant indicator of a structural shift in investment habits. It is anticipated that with the increasing acceptance of digital assets in the financial system, Bitcoin’s competition with traditional investment instruments may intensify further in the coming years.

*This is not investment advice.

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