Eric Trump, son of U.S. President Donald Trump and a co-founder of decentralized finance protocol WLFI$0.1446, said he is actively working on a real estate tokenization project tied to a building currently under development.
Teasing the plan in an interview with CoinDesk TV coming next week, he said the effort may offer fractional ownership to the public, potentially using the crypto rails built by World Liberty Financial.
“We are working on it as it pertains to one specific building that I’m doing right now,” Trump said in the interview. “I think it’s going to be absolutely incredible.”
His comments followed Zach Witkoff, another WLFI co-founder, who floated plans to bring the Trump real estate portfolio onchain during a panel discussion at the Token2049 event in Singapore in early October.
Tokenization refers to the process of turning traditional assets such as bonds, credit, equity – or, as in this case – real estate into digital tokens that can be bought, sold and transferred on blockchain rails. It’s a model increasingly explored by global banks and asset managers as a way to unlock liquidity and broaden investor access to traditionally exclusive asset classes.
Trump suggested in the interview on Wednesday that applying the tokenization model could open investment opportunities to his family’s global base of supporters. He said he envisions offering micro-shares in “high-profile properties” directly to retail investors, instead of getting financing through traditional lenders.
“If I decided to build a hotel in Washington, D.C. or in Dubai or in New York, why do I have to go out using Deutsche Bank?” he said. “Why can’t I go out to the masses?”
He described a model where investors might contribute as little as $1,000 to gain partial ownership of a building, with added benefits like hotel perks or exclusive access.
While details remain scarce, he indicated the initiative would be integrated with World Liberty Financial and its U.S. dollar stablecoin USD1. World Liberty Financial launched last year with a focus on merging crypto infrastructure with traditional financial services.
The protocol announced plans last month to roll out a debit card and retail application soon, a move that would make the USD1 stablecoin available for everyday payments, CoinDesk reported.
The full interview will air on October 21 on CoinDesk’s YouTube channel.
Read more: Trump-Linked World Liberty Financial’s Stablecoin Needs Better Attestation Reports, NYDIG Says