- Larry Fink, CEO of BlackRock, and COO Rob Goldstein discussed the transformative potential of tokenization in finance, drawing parallels to the early days of the internet.
- Growth of tokenization is accelerating, with adoption rising fastest outside traditional Western financial centers.
Could tokenization spark a boom like the internet did in the 1990s? BlackRock’s Larry Fink and Rob Goldstein seem to think so.
“If history is any guide, tokenization today is roughly where the internet was in 1996—when Amazon had sold just $16m-worth of books, and three of the rest of today’s “Magnificent Seven” tech giants hadn’t even been founded,” the BlackRock duo noted in a guest column for The Economist. “Tokenization could advance at the pace of the internet—faster than most expect, with enormous growth over the coming decades.”
Tokenization, which allows ownership of assets to be tracked on digital ledgers, has emerged from the shadow of crypto speculation and is increasingly seen for its practical potential, according to Fink and Goldstein.
They expect it to dramatically speed up and secure asset transactions, broaden market access, and encourage collaboration between traditional finance and digital-first innovators.
The investment leaders stress that careful regulation, clear safeguards, and interoperability with existing systems will be essential to ensure tokenization grows safely and builds trust among investors.
BlackRock has strategically focused on asset tokenization, which its CEO, Fink, has called the “next generation of markets” and a central pillar of the firm’s long-term growth.
In March 2024, the leading asset management firm debuted its tokenized money market fund, commonly known as the BUIDL fund, which aims to provide institutional investors access to US dollar yields on-chain through blockchain technology.
The fund, available on multiple blockchain platforms, has surpassed $2.3 billion in assets under management, according to data from RWA.xyz. Despite an 18% drop in asset value in the last 30 days, it still dominates US tokenized financial products.