Roxom unveils plans for BTC market for crypto treasury firm stocks

Roxom, a specialized Bitcoin capital market, announced the launch of a new platform that will allow investors to buy and sell the shares of BTC treasury companies directly denominated in BTC.

Roxom will offer direct stock trading for BTC holders without the need for fiat ramps. Holders will be able to trade BTC directly for the shares in treasury companies. The Roxom capital market will roll out its new trading product worldwide, currently in the waiting list stage.

“For Bitcoiners who want to accumulate more BTC, treasury-focused equities have become an important part of the investment landscape. Roxom finally brings all these companies into one place: with every metric, price and signal denominated in Bitcoin. You can now invest, monitor and measure everything in BTC, without relying on fiat or traditional brokers,” said Borja Martel Seward, co-founder and CEO of Roxom.

The shares of treasury companies are usually more volatile compared to BTC, but people still look at them because they may offer more significant upside. Short-term trading is also a possibility, especially when seeking to make a bet on a directional move.

Roxom plans to offer global access to BTC-based trading

Global access to stock trading is also one of the perks of a fully crypto-based platform. The new product is part of Roxom’s plan to build financial infrastructure with BTC at its core. The company plans to launch spot and derivative markets for global equity, as well as commodity benchmarks.

To educate the public, Roxom also plans to launch a 24/7 BTC-focused media network targeting investors and traders.

The shares of treasury companies, especially MSTR, are widely traded and held by mainstream investors, both retail and institutional. Access for crypto natives is still limited and fragmented, offering various forms of tokenization.

Roxom already has experience with its first BTC-denominated market product, launched in October 2025. The company offered BTC-denominated benchmarks, including the S&P500 and gold.

Roxom taps BTC performance against traditional assets

The product allowed traders to directly settle in cryptocurrency through the S&P 500/BTC and Gold/BTC pairs. The trade is more direct, saving on fees, especially when making a bet on the performance of BTC against traditional assets.

Roxom has started its efforts with $17.9M in new funding from Draper Associates, Borderless Capital, Ego Death Capital, and Kingsway Capital. In total, the company relies on $22.2M from two funding rounds in 2024 and 2025.

The ambitious goal of Roxom is to become the capital market platform for a Bitcoin-denominated world. The company offers regulated infrastructure and 24/7 trading, attracting crypto natives who are used to continuous settlement.

Roxom already tracks the available data on treasury companies. The shares of DAT companies have a more complex relationship with BTC, and are reflecting a worsened sentiment after a period of peak enthusiasm.