DDC Enterprise buys 200 bitcoin in first 2026 treasury move

Shares in DDC Enterprise (DDC) rose more than 5% in pre-market trading to $3.22 after the company announced the purchase of 200 Bitcoin, marking its first BTC acquisition of 2026.

DDC Enterprise is a global Asian food platform that has expanded into operating a digital asset treasury strategy centered on Bitcoin.

The latest transaction brings DDC’s total Bitcoin holdings to 1,383 BTC, the 44th largest publicly traded company holding bitcoin.

DDC reported an average cost of $88,998 per Bitcoin across its holdings, with a period to date bitcoin yield of 16.9%. On a per share basis, the company now holds 0.046482 BTC for every 1,000 shares outstanding.

Founder, Chairwoman and CEO Norma Chu said the acquisition reflects a consistent and deliberate approach to capital deployment, even as near term market sentiment remains cautious.