Bitso: Stablecoins Hit 40% of Latam Crypto Buys

In its latest Crypto Landscape in Latin America 2025 report, Bitso found that 40% of all crypto purchases in the region involved dollar-linked assets, such as $USDT and $USDC. Even so, Bitcoin remains the most widely held asset, representing 52% of all portfolios.

Key Takeaways:

• Bitso’s 2025 report reveals that stablecoins like $USDC drove nearly 40% of crypto purchases across Latam.
• Highlighting a shift to stability, $USDC and $USDT now comprise over 70% of all crypto bought in Argentina.
• Moving forward, Latam users will keep using stablecoins for payments while holding 52% of funds in BTC.

Bitso Report Reveals Latam’s Preference for Stablecoins

Bitso, one of Latam’s largest cryptocurrency service providers, has unveiled its 2025 Crypto Landscape in Latin America report, underscoring the key role of stablecoins in the region.

The report, which analyzed data from nearly 10 million customers across key markets including Argentina, Brazil, Colombia, and Mexico, found that nearly 40% of all purchases in 2025 involved dollar-pegged assets, such as $USDT and $USDC.

$USDC’s share of purchases (23%) overcame Bitcoin (18%) and $USDT (16%), which the exchange took as a sign that its customers are now prioritizing financial stability and liquidity over short-term strategies.

This dynamic repeats across all nations, with variations. In Argentina, dollar domination is large, with $USDC and $USDT totalling over 70% of all cryptocurrency bought. On the contrary, Brazil is the most balanced market, where stablecoins reached 34% of all purchases, while bitcoin topped at 22%. Colombia and Mexico sit in the middle.

According to Bitso, these findings reflect “a structural shift in how crypto is being used across the region: less as a speculative instrument and increasingly as financial infrastructure for savings, payments, and cross-border value transfer.”

The prevalence of stablecoins indicates that Latam is not adopting stablecoins as a result of the decentralization they provide or by the innovation, but to access a stable currency in a reliable way, something that traditional systems are unable to provide.

Even so, bitcoin remains an anchor for crypto holders in the region, as it represent 52% of all the region’s portfolios. The slight movement in this benchmark, falling only 1% year-on-year, indicates the solidity of the prime cryptocurrency for Latam holders, defining a trend that focuses on stablecoins as a means of payment and bitcoin as a reserve of value to counter the region’s troubled economic standing.