SoFi Technologies, Inc. (NASDAQ: SOFI) Chief Executive Officer Anthony Noto has extended his 2026 buying streak in his own company’s stock.
On June 16, Noto acquired 13,888 shares at a weighted-average price of $18.0578, deploying roughly $250,787, according to a Form 4 filed with the U.S. Securities and Exchange Commission (SEC), analyzed by Finbold on June 17.
Following the recent stock buy, Noto directly holds 11,960,507 SOFI shares. In March 2026, the CEO made two purchases, worth around $1.5 million. In May, he invested $500,000 in two trades when the stock was trading at about $16 per share.
With the latest purchase, Noto has accumulated SOFI stock via the open-market buys this year worth more than $2.25 million. He was a persistent buyer in 2024 as the stock traded at lower prices, thereby signaling sustained conviction.
What’s next for SOFI stock amid insider trading?
Noto has been deploying personal capital into SOFI stock, which currently trades at $17.71, roughly 45% below its 52-week high of $32.21. Significant insider trading may have helped the SOFI stock signal a potential near-term rebound.
Notably, the company’s stock has established a strong support level around $16 since March 2026, which coincides with Noto’s purchases. At press time, SoFi had a market capitalization of approximately $22.7 billion.
As such, if Noto continues to make relentless SOFI stock purchases over the coming months, a potential reversal could lead to a new all-time high (ATH). However, if the CEO reverses his course and begins taking profits in the near term, the stock price could tumble, as it could signal reduced confidence.