- Ricardo Salinas holds 80% of his portfolio in Bitcoin.
- He is considering moving to a full 100% Bitcoin allocation.
- His move could inspire wealthy Latin Americans to adopt Bitcoin.
Ricardo Salinas Pliego is not playing it safe. Mexico’s third-richest man has already placed 80% of his liquid portfolio into Bitcoin. Now, he is thinking about going all the way to 100%. For someone with billions, that is not just a financial decision—it is a declaration of war on traditional finance. His move feels like a thunderclap across Latin America’s investment world, echoing far beyond the corridors of wealth.
🇲🇽 Mexico’s 3rd richest man’s portfolio is 80% Bitcoin.
He’s considering boosting it to 100% Bitcoin 🔥 pic.twitter.com/rEYCfWggGI
— Bitcoin Archive (@BTC_Archive) August 11, 2025
A Billionaire’s Bold Strategy
Salinas has made no secret of his growing distrust in traditional investments. Bonds? He holds none. Stocks? Only in his own company and gold-related industries. He believes governments are becoming reckless with fiscal policy, eroding the value of national currencies. His answer to this threat is simple: Bitcoin — BTC. When Salinas says his conviction grows with each passing year, it is not mere bravado. To him, Bitcoin is a fortress in a storm, a shield against inflation, and a bet on financial freedom.
Salinas’s approach challenges the old model where real estate, bonds, and blue-chip stocks dominate portfolios. Instead, he has chosen the digital equivalent of Gold, one that is borderless, decentralized, and immune to the whims of central banks. In doing so, he positions himself at the vanguard of a financial shift that many still hesitate to join. His influence is not limited to his own wealth. When a billionaire in a region marked by economic volatility embraces Bitcoin so aggressively, others take notice.
The Ripple Effect Across Latin America
The implications stretch far beyond one man’s fortune. Salinas’s commitment could encourage other wealthy individuals to question their reliance on traditional assets. In regions where inflation eats away at savings, Bitcoin’s scarcity and independence hold undeniable appeal. If Salinas reaches 100% allocation, it will send a symbolic message: full trust in Bitcoin over any government-backed currency. Bitcoin has often been called “digital gold,” but in Salinas’s hands, it becomes a statement of defiance.
His portfolio tells a story of faith in technology over bureaucracy, of trusting code over political promises. In Latin America, where financial crises have scarred generations, such a statement resonates deeply. The investment decisions Salinas has made might also suggest a possible future where major regional businesses will hold substantial amounts of Bitcoin. This could change how technology investing is conceived and require regulators to rethink cryptocurrency’s status in national economies.
At this point, his fearlessness has already blazed a trail. The future is still uncertain, however, and the risk is still very real. Bitcoin’s volatility can turn riches into migraines overnight. But to Salinas, that risk is minuscule compared to losing value from inflation and bad fiscal policies. For him, holding public sector bonds is akin to remaining still on a sinking ship.