'It's Still Early,' Bitwise CEO Reacts to BlackRock's Bitcoin Advice

As the crypto ecosystem continues to evolve, the growing adoption of the world’s largest cryptocurrency by market capitalization, Bitcoin, has remained a longstanding topic of discussion.

Earlier today, the leading asset management firm, BlackRock, reignited fresh debate on the matter after recommending a Bitcoin allocation strategy to investors.

Bitwise’s Horsley joins discussion

The viral Bitcoin advice has stirred discussions across the crypto community, and Bitwise’s CEO joined in with claims that Bitcoin is still early even in 2026.

Prior to Horsley’s reaction, BlackRock had recommended that investors should consider allocating 1% to 2% of their portfolios to Bitcoin.

While this highlights the growing adoption of Bitcoin as a potential portfolio asset for long-term investment, Horsley further backed it with a more extensive view.

Although many commentators perceived BlackRock’s advice as a sign that Bitcoin has already reached maturity, Horsley believes the case is different.

Is Bitcoin adoption still early in 2026?

According to his statement, Horsley views BlackRock’s advice as evidence that Bitcoin’s adoption is still early; hence, there is still plenty of time for many to hop on the Bitcoin train.

Horsley further stressed that the fact that Bitcoin’s adoption is still early may be hard to believe, considering it is already 2026 and its demand among large institutions has continued to increase.

While Horsley’s take on the matter suggests that Bitcoin still has a lot of room to accommodate global investment portfolios, many still advocate that investors buy now as the asset is increasingly becoming scarce.