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Brazilian SMEs Embrace Crypto for Financial Security

On September 27, 2025 by voice

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In a recent trend within Brazil’s cryptocurrency landscape, small and medium-sized enterprises (SMEs) are becoming pivotal players. Daniel Cunha, leading Corporate Development at Mercado Bitcoin, the premier cryptocurrency exchange in Brazil, shared that these businesses constitute approximately 10% to 15% of the platform’s assets. Their primary aim is not speculative trading but rather securing their financial reserves. The preference for Bitcoin is largely due to its reputation for stability amid inflation, currency fluctuations, and geopolitical tensions.

Contents

Why Are SMEs Turning to Cryptocurrency?What Role Do Bitcoin and Stablecoins Play?

Why Are SMEs Turning to Cryptocurrency?

This movement among SMEs follows the strategy of major entities like MicroStrategy, which has amassed 639,835 BTC, making it the largest corporate Bitcoin holder globally. Although over a million BTC are owned by listed companies internationally, the exact Bitcoin holdings by SMEs remain ambiguous. In Brazil, which holds the fifth position in Chainalysis’s Global Crypto Adoption Index, Meliuz stands out as the sole public company with Bitcoin reserves. With OranjeBTC soon debuting on the B3 exchange—holding $400 million in Bitcoin—it will emerge as Brazil’s top corporate crypto investor.

What Role Do Bitcoin and Stablecoins Play?

Cunha states that unlike speculative pursuits, Brazilian companies are focusing on Bitcoin and stablecoins like USDT and USDC to manage their funds conservatively. This shift in approach is turning cryptocurrency from a speculative asset to a reliable financial tool. Institutional interest is on the rise, leading to reduced market volatility and making Bitcoin increasingly attractive for corporate treasuries. Although the financial elite in São Paulo have yet to completely embrace this strategy, Cunha anticipates a gradual increase in adoption.

In the United States, a parallel transition is occurring as Nasdaq-listed tech companies incorporate Bitcoin into their cash reserves. The authorization of spot Bitcoin ETFs in the U.S. is further fueling institutional interest, accelerating this trend. Brazil’s active participation in the Latin American crypto market injects a unique regional flair.

The following points offer insights into the recent developments in Brazil’s crypto sphere:

  • SMEs are progressively investing in cryptocurrency as a secure means of financial management.
  • Bitcoin, favored over other cryptocurrencies, is used primarily for its stability.
  • The anticipated public listing of OranjeBTC will mark a new era in Brazil’s crypto investment landscape.
  • Regulatory clarity remains crucial for the continued growth of crypto adoption among enterprises.

These adaptations in Brazil’s SME sector are seen as both risk diversification and financial optimization. The imminent public listing of OranjeBTC and the potential future involvement of substantial investors could catapult this inclination into mainstream business practice. Daniel Cunha remarked,

“The solidification of interest in cryptocurrency by Brazilian enterprises heavily hinges on the establishment of a clear regulatory framework.”

Such frameworks are expected to play a pivotal role in ensuring this trend gains lasting traction.

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