Michael Saylor, co-founder and executive chairman of the largest Bitcoin treasury company, Strategy, has taken to his official X account to double down on his intention to continue accumulating BTC.
“Bullseye”. Bitcoin: Saylor
Traditionally, Saylor published an AI-generated image of himself with a completely new look. This time, he is wearing sunglasses and an orange tie (the color associated with Bitcoin) and holding a dart, about to throw it. His Bitcoin message to the community this time states: “₿ullseye. Every time.” The “B” with four vertical strokes is a character that symbolizes Bitcoin.
₿ullseye. Every time. pic.twitter.com/VwON7mxMP1
— Michael Saylor (@saylor) July 18, 2025
Saylor’s current strategy (and that of his same-name BTC treasury company) is accumulating as much Bitcoin as possible. They have so far been managing to follow it by raising billions of dollars over the past year. As a result, by now, Strategy holds more than 600,000 BTC worth over $73 billion.
The only thing better than Bitcoin, per Saylor
In a tweet published earlier this week, Saylor stressed the astounding price growth of his company’s stock, MSTR, as it left far behind not only major market indexes, like the S&P 500, and gold but also Bitcoin itself.
In this case, Bitcoin has helped MSTR beat itself in terms of five-year percentage increase. Saylor ironically commented on this, saying that “For the past five years, the only thing better than Bitcoin is More Bitcoin.”
To confirm this, every Monday this year, with rare exceptions, Saylor has been announcing Strategy’s new Bitcoin acquisition. On Monday, they bought roughly half a billion dollars worth of BTC – 4,225 coins. That purchase happened after a two-week break, during which the company raised more funds to sponsor its further Bitcoin accumulation.