Fidelity International has added fresh fuel to the growing interest in Metaplanet. They revealed a purchase of 3 million shares worth $7.42 million in the third quarter of 2025. The move shines a new spotlight on the Japanese firm widely viewed as “Asia’s MicroStrategy” for its aggressive Bitcoin treasury strategy. Momentum around Metaplanet has been building all year, and Fidelity’s latest disclosure suggests institutional confidence is still climbing.
Fidelity Extends Growing Interest in Metaplanet
The newly revealed Q3 purchase adds to a much larger trend already underway. Earlier this year, Fidelity’s subsidiary National Financial Services LLC (NFS) made headlines. After dramatically boosting its Metaplanet holdings in the second quarter. NFS jumped from 1.91 million shares in Q1 to 84.4 million shares in Q2. It is becoming Metaplanet’s largest shareholder with a 12.9% stake.
That stake was valued at around $816-$820 million when announced in July 2025. It positions Fidelity as one of the biggest institutional backers of Metaplanet’s Bitcoin-focused strategy. While NFS acts primarily as a custodian for retail and institutional buyers on the Fidelity platform. The scale of the holdings signaled massive investor appetite for exposure to Metaplanet’s approach. The new 3 million share purchase by Fidelity International reinforces the trend. It also suggests continuing global demand for companies aligned with Bitcoin treasury adoption.
Metaplanet’s Bitcoin Strategy Continues to Draw Global Capital
Metaplanet has spent the past year transforming itself from a small Japanese firm into a global Bitcoin treasury story. The company openly models its strategy after MicroStrategy, accumulating Bitcoin as a primary reserve asset. Also, branding itself as a long-term, high-conviction holder. This approach has resonated strongly with investors seeking indirect exposure to Bitcoin through traditional equity markets.
As Bitcoin volatility picks up and global markets look for inflation-resistant assets. Metaplanet’s treasury focused model has found new support across Asia, Europe, and the U.S. The firm trades on the Tokyo Stock Exchange under 3350.T and over-the-counter in the U.S. as MTPLF. It gives it broad accessibility to international investors.
Institutional Interest in Digital Assets Remains Strong
The latest Fidelity buying activity aligns with broader institutional trends seen throughout Q3 2025. According to Fidelity Digital Assets, investor behavior continues to shift in a way that strengthens the digital asset market. Bitcoin stabilized after a record-setting second quarter. While on-chain data like rising hash rate and new address growth point to steady accumulation.
Meanwhile, Ethereum strengthened its position as the ETH/BTC ratio finally moved upward after a long decline. Realized price metrics also indicate that investor cost bases reset during the summer. This gives ETH room for renewed momentum. Spot Bitcoin ETFs saw consistent inflows through the quarter, and several corporates disclosed new Bitcoin allocations. Together, these trends paint a picture of steady institutional confidence despite ongoing macro uncertainty.
Metaplanet Positioned for the Next Phase
Fidelity’s new 3 million share Q3 purchase adds another layer of credibility to Metaplanet’s rapid rise. With institutional inflows growing, global visibility expanding and Bitcoin adoption accelerating. The company now sits at the center of one of the strongest narratives in the digital asset world. Furthermore, as more asset managers and corporates explore Bitcoin treasury strategies, Metaplanet’s early and aggressive approach continues to attract serious attention.