It's not 2022 anymore: What Strategy's first bitcoin sale can (and can't) tell us about this one

When Strategy (MSTR) disclosed that it sold 32 bitcoin in May, memories were jogged of the company’s first-ever bitcoin sale in December 2022.

Both events generated headlines questioning whether Michael Saylor’s company was backing away from its long-standing bitcoin accumulation strategy. Both prompted scrutiny of the firm’s finances. Both represented extraordinarily rare moments in the history of the world’s largest corporate bitcoin holder.

Yet the more useful lesson from the 2022 sale may be that investors should be cautious about reading too much into any single disposal.

Late 2022 was one of the most tumultuous periods in cryptocurrency’s history, the culmination of the “crypto winter” that unfolded that year which came to a head with the collapse of exchange FTX in early November.

From a high of around $69,000 a year earlier, bitcoin had fallen over 75% to below $16,000.

“Of course bitcoin isn’t going to zero,” geopolitical strategist Peter Zeihan wrote on X on Nov. 12. “We have carbon taxes in some places. Bitcoin is going negative.”

The following month, MicroStrategy as it was then known, sold 704 $BTC for roughly $11.8 million as bitcoin traded near $16,500. The company said the transaction was designed to harvest tax losses that could offset future gains.

Michael Saylor’s firm then bought 810 $BTC two days later, leaving its overall bitcoin position larger than before.

At the time, however, many critics saw something more consequential.

Gold advocate Peter Schiff argued the sale exposed cracks in Saylor’s unwavering commitment to bitcoin and suggested it could be the first step toward a broader liquidation.

“Shares of MicroStrategy just made a new 52-week low, down 90% from the record-high in Feb. 2021,” he wrote in a separate post. “Don’t make the mistake of thinking 90% off is a good buy. This isn’t just a sale, it’s a going-out-of-business sale.”

History unfolded differently. Rather than marking the beginning of a selling cycle, the December 2022 transaction occurred near the bottom of the bear market. Over the following years, bitcoin rebounded to record highs while Strategy dramatically expanded its holdings. The company’s stash has since grown from roughly 132,500 $BTC at the end of 2022 to more than 843,000 $BTC today.

That experience could tempt investors to dismiss the latest sale as equally irrelevant. But doing so risks overlooking how much the company itself has changed.

The Strategy of 2022 was largely a leveraged bitcoin holder. The Strategy of 2026 is a far more complex financial vehicle built around bitcoin ownership. The company now manages a capital structure that includes convertible debt, common-equity issuance programs and multiple preferred-stock offerings designed to attract different classes of investors.

Against that backdrop, selling 32 $BTC, worth roughly $2.5 million and representing less than 0.004% of its holdings, is financially insignificant. But the transaction may reflect a broader reality: bitcoin sales are no longer unthinkable within Strategy’s operating model.

“This may just be the beginning of much larger sales to come,” Schiff wrote on X following news of Strategy’s second sale. “Plus, if MSTR just stops buying more bitcoin that’s a huge problem for bitcoin.”

That does not mean the company is abandoning accumulation. Strategy continues to buy bitcoin aggressively and raise capital to fund additional purchases. But unlike in 2022, the question is no longer whether Strategy will ever sell bitcoin.

The more relevant question is whether future sales remain rare exceptions or become another routine tool in the management of an increasingly sophisticated bitcoin treasury empire.