DDC Enterprise ($DDC) Adds 100 Bitcoin, Treasury Holdings Reach 1,988 BTC

DDC Enterprise ($DDC) Adds 100 Bitcoin, Treasury Holdings Reach 1,988 $BTC

DDC Enterprise Limited ($DDC) announced it has acquired an additional 100 Bitcoin, bringing its total holdings to 1,988 $BTC as the company continues to expand its corporate treasury strategy.

The purchase marks the fifth consecutive week of Bitcoin acquisitions for DDC, which said the transaction was executed following a recent pullback in $BTC prices rather than as a response to short-term market moves.

The company reported an average cost basis of $85,756 per Bitcoin. The current price of bitcoin is roughly 21% lower than an $85,756 cost basis.

The company also disclosed a year-to-date $BTC yield of 40%, alongside a metric of 0.055648 $BTC held per 1,000 DDC shares.

“Our long-term execution framework is deliberately designed to be insensitive to day-to-day market sentiment,” said Norma Chu, Founder, Chairwoman, and Chief Executive Officer of DDC, adding that the firm applies oversight and guardrails to ensure each purchase aligns with a broader capital structure plan.

DDC said its treasury approach remains focused on disciplined execution, governance-led decision-making, and transparency in capital allocation, while maintaining its view of Bitcoin as a scarce asset that can support balance sheet diversification.

DDC’s aggressive bitcoin plans

The company operates primarily as a global Asian food platform and uses Bitcoin as a core reserve asset as part of its evolving financial strategy.

Back in May 2025, the company unveiled this shift in its treasury strategy, saying they would adopt bitcoin as a strategic reserve asset.

In a shareholder letter at the time,Chu announced plans to accumulate 5,000 $BTC within 36 months, beginning with an immediate purchase of 100 $BTC and a short-term target of 500 $BTC within six months.

Chu framed bitcoin as a hedge against macroeconomic uncertainty and a long-term store of value.

The announcement followed a strong financial year, with the company reporting $37.4 million in 2024 revenue, up 33% year over year.

By October 2025, DDC had significantly accelerated its bitcoin ambitions. The company announced a $124 million equity financing round, led by PAG Pegasus Fund and Mulana Investment Management, with CEO Chu personally investing $3 million.

The raise, priced at a premium with a 180-day lock-up, was positioned as a vote of confidence in the aggressive treasury strategy.

At the time of writing, Bitcoin is trading at $67,000, struggling to find some footing as bears are in control.

This post DDC Enterprise ($DDC) Adds 100 Bitcoin, Treasury Holdings Reach 1,988 $BTC first appeared on Bitcoin Magazine and is written by Micah Zimmerman.